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Artificial Intelligence & Psychology

Leverage Psychology and AI

A potent combination?

In the intersection of artificial intelligence (AI) and organizational psychology lies a vast potential to generate considerable value within the workplace. Organizational psychology, at its core, studies human behavior in the workplace and seeks to enhance organizational effectiveness. AI, on the other hand, delves into the development of computer systems that can perform tasks traditionally requiring human intelligence, such as decision-making, problem-solving, and learning. The combination of these two fields enables organizations to utilize AI to analyze extensive datasets of employee behavior, attitudes, and performance, in order to identify patterns and insights that can improve decision-making processes.

Discover how AI can enrich People & Process

Experiential learning or assessment at a fraction of the cost

The integration of artificial intelligence (AI) in the development of avatars holds the potential to enhance situational judgement tests (SJTs) in organizational psychology. SJTs are valuable psychological assessments that evaluate an individual’s decision-making capability in simulated work conditions.  SJTs are more efficient than conventional assessments such as cognitive ability tests and interviews in forecasting job performance.

The execution of SJTs can be laborious and time-consuming. The utilization of AI-powered avatars can streamline the creation of elaborate and practical work scenarios, leading to more objective and consistent evaluations of individual decision-making abilities. Moreover, AI can enable remote administration, and this can broaden the accessibility to SJTs while reducing the cost of in-person assessment centers. Inquire within to discuss.


We co-design the solution and assist in the delivery of an SJT scenario using AI avatars to measure a specific construct.

"If you cannot measure it, you cannot improve it"

Artificial Intelligence (AI) has the potential to offer a great deal of value to organizations by enabling both qualitative and quantitative analysis of people and process problems. AI enables organizations to quickly and accurately analyze vast amounts of data, identify patterns and trends, and gain insights into issues such as employee engagement, turnover, productivity, and performance. AI can be especially valuable in analyzing unstructured data such as customer feedback, employee reviews, and survey responses, as well as structured data such as sales figures, attendance records, and performance metrics. AI-powered analysis can help organizations make informed decisions about staffing, training, and performance management, and can also aid in the development of strategies to improve organizational culture and address issues related to diversity, equity, and inclusion. With the increasing availability and affordability of AI tools and technologies, organizations of all sizes can benefit from the insights and efficiencies that AI-powered analysis can provide.


We take a deep dive into your dataset and apply  AI models to analyze qualitative or quantitative data to generate predictions/insight.

Taste the upperbound of your productivity

Artificial Intelligence (AI) has the potential to revolutionize the way businesses operate, making processes more efficient and effective. By automating routine tasks, AI frees up employees to focus on more strategic and creative work, improving productivity and reducing costs. For example, AI can be used to analyze large amounts of data to identify patterns and insights, enabling businesses to make more informed decisions in real-time. It can also streamline workflows by automating repetitive tasks such as data entry and customer service inquiries, reducing the need for human intervention. Furthermore, AI can be used to optimize supply chain management and improve inventory forecasting, ensuring that businesses are better able to respond to changing market conditions and customer demands. With the potential to improve performance and drive growth, AI is poised to play an increasingly important role in the business world, enabling organizations to operate more efficiently and effectively than ever before.


We audit your process and make suggestions for AI products and psychology principles to optimise for the outcome that you desire (e.g., productivity, diversity, wellbeing).

Frequently asked questions

Do I need a mental health care plan for career counselling?

No. Career counselling can be a treatment goal under a mental health care plan or as a seperate private service.

Is it really free to start?

Yes! You can opt to stay within the free tier for as long as you want to. It’s a great way to get a feel for the platform before deciding to upgrade to take advantage of the more advanced features.

Can I import data?

Yes! Getting your existing data in is easy. Simply export your existing customers to a .csv file and import them within a couple of clicks.

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